SABRE wants to thank our friends at 3rd Coast PR in Chicago for their help in launching the #SafeIsSmart campaign to start a dialogue about personal safety and home security!
Have you used the #SafeisSmart hashtag? If not - head to Facebook, Twitter and Instagram! You can find links to SABRE accounts below, and learn more about why your Tweet or Post this month will help the Rape, Abuse, & Incest National Network, RAINN nonprofit.
FOR IMMEDIATE RELEASE
Contact: Krista
Cortese
312-257-3035
krista@3rd CoastPR.com
SABRE CELEBRATES HOME SAFETY
MONTH WITH NEW LINE OF AFFORDABLE RESIDENTIAL SECURITY PRODUCTS
Industry
leader in personal safety products launches #SafeIsSmart social media campaign to
raise funds for leading non-profit
Chicago, IL (June 4, 2014) – Recognized
as one of the few crime rates that continue to rise in almost all regions
nationwide, burglaries occur every 14.5* seconds across the U.S. Coupled with
the average ten minute 911 response rate*, there is a need for both reliable
and affordable alarm and security options to help consumers protect their loved
ones and property. SABRE, the leading provider of pepper spray worldwide and
most trusted and widely used brand by law enforcement, has recently launched a
new Home Series line designed to provide everyone access to superior home
security just in time for National Home Safety Month this June. Additionally,
the brand aims to encourage online conversation and sharing about safety issues
through their #SafeIsSmart social media fund raising campaign.
Knowing the sobering crime stats
as well as the exorbitant fees associated with many home security systems, the SABRE
Home Series, available at nationwide Target stores, works to combat many of the
complaints common with users of large-scale home security systems. The new series,
which includes a number of standalone alarms as well as a Wireless Security
System, provides an alternative solution that allows for easy DIY home
installation, incurs no monthly fees and has both an accessible price point and
cutting-edge technology that could make all the difference in scaring off
intruders and potentially saving lives.
“We saw a tremendous void that no
one was filling in the home security category” said David Nance, VP of SABRE,
Sales and Marketing. “We wanted to leverage SABRE’s highly refined expertise in
the safety industry and create a line of premium security products that are simple,
reliable and accessible to everyone, and, crucially, could help save lives in a
dangerous situation of a burglary or home invasion. We believe that everyone
needs to be ready and prepared because, unfortunately, violence and property
crime rates continue to increase***, even in the safest of neighborhoods and
suburbs.”
The SABRE Home Series line marks
the first time Target stores have had a dedicated section to home security. The
SABRE Home Series, ranging in price from $9.99 to $139.99, has a wide variety
of easy-to-use and easy-to-install products:
·
SABRE Wireless Home Protection System: The most extensive of the line, this customizable
system provides maximum security that can be controlled by a central smart panel
or key fob. With over eight security
zones to better help identify the area of intrusion, the system offers multiple
options for home owners looking to provide protection at multiple entry points
in the home.
Additionally, the company offers
a wide array of standalone options with built-in alarms as alternatives to a
full system:
·
SABRE Door/Window Alarm: With over 50 percent of home invasions taking
place through a first floor window or backdoor***, this alarm provides an easy
but crucial means to ensure that pivotal areas of the house are protected. The
alarm sounds at a shocking 120db, louder than an ambulance siren, should the
door or window be tampered with by potential intruders.
·
SABRE Glass Alarm: This alarm provides a way to protect
vulnerable areas of a home like sliding glass doors or windows, sounding at 100
dB, louder than that of a motorcycle engine, should the glass be tampered with
or broken.
·
SABRE Dorm/Apartment Kit: This kit provides college students a way to
feel protected in their dorm or on-the-go while living on their own for the
first time. The door stop alarm offers a secure way to block an intruder’s
attempted entrance through a door and the window alarm sounds if the window is
opened during an attempted intrusion. The kit also includes a personal safety alarm
on a keychain to allow students to feel safe and protected while walking around
campus.
In addition to the Home Series launch,
SABRE is raising awareness to get consumers engaged in a pivotal conversation
about their home and personal safety by utilizing the hashtag #SafeIsSmart. SABRE is encouraging others to share their own
#SafeIsSmart tips and advice about how they are protecting themselves and their
families across Facebook, Twitter, and Instagram the month of June. For every
use of the hashtag during National Home Safety month, SABRE will donate $1 to
RAINN, the Rape, Abuse and Incest National Network. SABRE hopes that this
campaign will not only raise awareness of the importance of home and personal
safety, but help others feel empowered to take control.
About SABRE:
SABRE Home
& Personal Safety Products, manufactured by family owned and operated
Security Equipment Corporation, is the leading brand in personal and home
safety, offering superior protection tools for professionals and consumers in
any situation. The exclusive choice of the New York Police Department, Los
Angeles County Sherriff’s Department and the US Customs & Border Protection, this 39-year old brand empowers
consumers with the same quality, safety and responsibility trusted as the #1
choice of thousands of police departments worldwide. Be Smart – Be Ready – Be Safe.
Sources:
*American Police Beat
**National Crime Survey 2013
***ASecureLife.com
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