What Matters Most to Middle-Income Home Buyers? Security!

CE Pro Magazine, the leading trade publication for professionals in the custom electronic business came out with a study detailing what matters most to middle-income home buyers.

Data from a recent report says that the high-end home market is driven by audio and video control features. But the middle-income market was more interested in security-related features.

According to this data, the most sought-after smart home devices to connect to a phone are:

1. Smoke/Water/Gas leak detectors
2. Motion/Door/Window sensors
3. Appliances
4. Lights
5. Stove/Oven
6. Thermostat
7. Panic Button
8. Security Cameras
9. Door Locks 

The two most popular features for the middle-income home buyer is the smoke/water/gas leak detectors, about 50% of those surveyed, while 33% say door locks appeal to them the most.

The SABRE Home Series is full of products to appeal to this type of consumer. There are no costly monthly monitoring fees, and because each product is DIY, there are no installation costs either. 

Per this data, SABRE has several products that would give peace of mind to home owners, people looking to sell their home, or realtor's needing to offer suggestions:

1. Water Leakage Alarm
2. Panic Alarm
3. Motion Sensing Alarms
4. Door, Window, or Glass Alarms 

These standalone alarms sound at 120 dB and can be heard up to 300 feet away - the length of a football field! They'll alert anyone at home, the neighbors, and most importantly the intruder someone is trying to get inside your home that shouldn't be. 

For more information on the complete SABRE standalone alarm series, and the SABRE wireless alarms, visit the SABRE Home website. 

DIY Home Security Tips from 21 Expert Panel

SABRE's David Nance, also known as the Personal Safety Expert, was part of a panel earlier this month to address home security options when it comes to DIY installation.

Safe And Sound Family is an online resource that researches and posts high quality, trustworthy information about family safety for families.

All twenty-one panelists selected by Safe and Sound Family were asked the same question - "What's the most important tip you have for homeowners who want to install a DIY home security system?"

Nance says the most important tip he has is to invest in securing all main entrance points and all ground floor windows and doors for one very important reason: more than 50% of home invasions are occurring through first floor entry points. But don't just install the system and forget about it; homeowners should be actively monitoring the alarms to make sure they're working properly.

The SABRE home series - which can be found in Target stores nationwide or online at our website, offers several motion sensing alarms that will sound a 120 decibel siren when activated - that can be heard up to 300 feet away! The benefits of using wireless or standalone alarms are many - homeowners will be able to avoid expensive monthly fees, wiring installation costs, and still receive an excellent level of protection.

At 120 dB, you and any neighbors and people living in the vicinity of your home are woken up - but most importantly, now the intruder knows that if you're home, you are now awake. We know intruders want the path of least resistance, and an alert homeowner with noisy alarms is not an easy target.

Here are some other quick tips from the other panelists:

• Have a back up plan in case your alarm system does not deter and intruder - a safe can be an easy way to secure important belongings and documents.
• Do your research! Make sure you know the difference between a sensor and alarm, and make sure to learn the range of the products so you're getting so you have accurate expectations for the performance of your system.
• An alarm alerts you that something is happening, not that something is about to happen. That means families need back up plans and need to agree on a commonly known safety procedure in case of an emergency.
• Keep it simple! A system that is easy for multiple family members to use means the system is more likely to be activated, and is more likely to be on if and when an emergency occurs. 
• Invest in something that can protect and alert you for multiple threats - a system that has fire, flood and intruder protection means the homeowner is getting more for their money.

If It's Good Enough for the White House - Why Home Security Matters

WASHINGTON, D.C. - Last month, a man hopped a fence and gained entry at what you'd think to be one of the most heavily guarded and most secure buildings in America - the White House. According to several news outlets, the private living quarters of the Obama family is not in fact swarming with Secret Service when the President and his family aren't there.

Such was the case on September 19th, so Omar Gonzalez was allegedly able to run across the grounds and actually enter the building before being stopped.

This week the director of the Secret Service has been sitting in a hearing on Capital Hill facing scrutiny from several lawmakers about how this breach of security happened. One Congressman suggested the Secret Service use a home alarm system he has in place at his home. While the advice was simply to add to the embarrassment felt by the department, the Congressman does bring up a good point. He argues a system would have at the very least alerted the guards someone was inside that shouldn't be. But the system he suggests comes with expensive monthly fees and wiring costs.

Instead, the SABRE Home Series provides effective safety solutions at an affordable price, easy DIY installation, and no additional fees. Had SABRE stand alone alarms or a wireless alarm system been in place and activated during this episode, the second an intruder opened a door or window the intruder and everyone else would have known there's someone inside who doesn't have access.

The average American doesn't have a fenced in property with guards on stand-by. But the average American can invest in their home's security to protect themselves and their families from being victims of theft or worse. According to the FBI, property crimes and breaking and enterings are one area of crime that continues to rise across the country.

Visit the SABRE Home Series website to learn more about our wireless and stand alone home alarm systems.

Be Smart, Be Ready, Be Safe.

PowerCakes Blogger Giveaway - How Do You Stay Safe?

Many college students have been on campus for about a month, but the Red Zone is still in effect. The Red Zone is what law enforcement refers to as September and October and it's when the most accidents, injuries and attacks happen on college campuses. SABRE and our partners are continuing to remind everyone to make their personal safety a priority.

Self-Defense Expert and SABRE partner Jennifer Cassetta took the message to the PowerCakes Blog this weekend. She shares her five most important tips for Back to School Safety - plus, a SABRE product giveaway! Take a look at some of her tips here, but head over the PowerCakes blog to learn more tips!

#1: Check Your Posture -  How you stand, walk, and carry yourself can deter a potential attacker or make you a walking target. Keep your shoulders back and your head and eyes up as you walk around in public to convey confidence to others.

#2: Get Off Your Phone - Contrary to the comforting aspect some may find with texting or talking to people on the phone as you're out and about, put your phone down and don't be distracted! Be engaged with your surroundings, not your voicemails or Instagram feed. 

#3: Keep Your Home Away From Home Safe - Whether you live in a one-room dorm or share an apartment with friends, it's important to make your home your safe haven. SABRE's Dorm/Apartment Kit come with three alarms that can keep you and your belongings safe by sounding sirens heard up to 300 feet away if an intruder tries to break in. 

To enter the PowerCakes giveaway and a chance to win a kit for yourself, and copy of Jennifer's new book, Hear Me Roar: How to Defend Your Mind Body and Heart Against People Who Suck - visit the blog now! 

Americans Want Secure Homes Without the High Cost

According to a survey conducted by national hardware store Lowe's, most Americans want to invest in their home's security - they just don't want to spend a lot of money to make that happen.

The Lowe's 2014 Smart Home Survey collected feedback from 2,000 U.S. adults in July.

Here are some of the most important findings we've identified below:

• 52% say having a smart home is at least somewhat important, but more than 70% of smart phone users would like to control these security functions without getting out of bed.
• In terms of purchasing decisions, 56% say cost is the number one deciding factor, followed by 13% concerned with how easy it is to use, and 11% concerned with security. 
• For actual functions, security is the most sought after application with 62% of those surveyed agreeing. 35% wanted something convenient and disasters, like flood and dire protection being important for 29% of those surveyed. 
• 50% of people prefer DIY solutions without a monthly fee, which is twice as many as those who say they'd prefer a professionally monitored system with a service fee (21%.)

The results of this survey show consumers are interested in effective, affordable, and easy to set-up products - the SABRE Home Series meets all of these requirements! 

Protecting your family and property with a quality security system doesn't need to be expensive. Our system includes three categories:

• Wireless Home Security Systems - Design a system to protect your home or office that you can arm with a touch of a button.
• Stand Alone Alarms - Ideal for apartments, dorms, and hotel rooms
• Personal Alarms - Be Prepared to help chase trouble away with a 110 dB siren on your key ring.

SABRE alarm products can help provide you safety and security without costly installation and monthly fees. Visit our website to learn more, or find our products in Home Depot and Target stores nationwide! 

 

Need Last Minute Back to School Safety Essentials? Head to Target!

Many students have already made the journey back to campus - but even the most prepared may have left a few important items off their shopping lists. And if you haven't left yet - SABRE has some additions to your last minute Target run!

You can find several SABRE products at your local Target store that help keep college students safer on campus. Here are some of our favorites that will help you and your college student have peace of mind while they're away:

1.) Dorm/Apartment Kit: This three-piece set will give you protection at home and on the go. The door stop alarm, and door/window alarm sound at 120 decibels when activated - a siren you can hear up to 300 feet away so your hall mates and neighbors will know if you're in trouble. The alarms are battery activated, and take just seconds to install before they're ready to be used. Plus - it's portable so these key pieces can be carted to your next home away from home. The kit also includes a personal alarm with an LED light.

2.) Personal Alarms: SABRE's personal alarms may look like thumb drives you surely have to head back to campus, but instead of saving your homework it could help save you from becoming a victim. These 110 decibel alarms are easy to activate - just pull the alarm from the key chain and people up to 300 feet away will know you need help.

3.) SABRE Red Key Chain Pepper Spray: SABRE's Campus Safety Pepper Gel is a great option for college students as it doesn't become airborne and any secondary effects on the user or bystanders are minimal. You can find one here - but Target carries our best selling traditional pepper spray. This quick release key chain model gives you protection from up to 10 feet away, has a 4 year shelf life, and can be sprayed up to 25 times!

And for the parents - while you're in the SABRE aisle, check out our home series product line you can use to protect your home. Especially those now finding themselves "empty nesters," don't leave your home unprotected when you jet off for some much needed vacations! 

All SABRE products are available for pick up in the stores - but no on-line orders! Head here for that!

Keep Your Home Away From Home Safe & Protected

Millions of college freshman are heading off to campus to live on their own for the first time! But with this new change in environment comes many new responsibilities.

It may seem like a great idea to leave your dorm room unlocked while you run to the bathroom, change a load of laundry, or simply keep it open while you're hanging out with friends on your floor. The numbers should warn you against that - more than 10,000 students are victims of aggravated assault and robbery each year. Since many students are heading to school with new, and expensive, school supplies, SABRE created our Dorm/Apartment Kit to help students keep these valuables safe. Priced at $26.99 - our Dorm/Apartment Kit is a practical and inexpensive solution!

The Dorm/Apartment kit comes with three stand-alone alarms:

1.) Door Stop Alarm: This 120 decibel alarm can be heard up to 300 feet away, and sounds when pressure is applied. Since this fits underneath your doorway on the inside, it will sound if someone tries to open the door from the outside.

2.) Door/Window Alarm: Also sounding 120 decibels, this alarm can secure the other entry point into your dorm room, the window, or a second door. The compact device sounds when the magnetic strip is moved, like when the door or window are opened.

3.) Personal Alarm - this key chain model complete with an LED light provides on-the-go protection. The 115 decibel alarm can be heard up to 300 feet away, and draws attention to you in a dangerous situation.

These alarms take seconds to install and set up, and can move with the college student as they change surroundings from year to year. Start investing in your student's safety today and visit our website to lean more!